Zara Spring Sale

Billboards and Print Advertisements

Client

Zara

Designers

Me and Dat Tran

Photographer

Robyn Nowoczin

We were asked to create a sales event for Zara. We wanted to concentrate on showcasing Zara’s philosophies of originality and independence. The event was to be called Spring Sale, which began on the first day of spring and held an up to 60% off sale. Here, the people had frozen their credit cards and their wallets but, because of this sale, are trying to unfreeze them. We believe this ad is a quirky and direct way of saying, come and spend your money!