Clue

Guerilla Advertisement

Client

Games People Play

Designer

Me

Clue is the classic who-done-it board game that most people have played when they were young. Now in their 20s, these people work mundane 9-5 jobs and are the type of people who will always follow the rules. They secretly wish to be manipulative, cunning and deceitful so that they can prove their superior intelligence. We want them to remember what it felt like to be the rule breaking killer in the house, and have them buy the game to feel like that again.

Winner of Applied Arts Student Award 2009

Ad Rodeo Best Student Creative: Merit